The Spark

Remember those days when doing laundry felt like battling a dragon? The pandemic made us crave those simple wins at home. LG ThinQ heard our weary sighs and decided to add a sprinkle of magic to the everyday. Their mission: make smart home tech feel less like science fiction and more like your personal fairy godmother.

The Idea

 Forget complicated gadgets! LG ThinQ painted a picture of "everyday magic." Think fresh clothes appearing at your command, or instantly chilling your drink with a tap of a button...all thanks to the magic of LG ThinQ. The message was clear: stop battling chores and start enjoying the little moments that make home feel special.