Where 'happily ever after'
isn't just for fairytales ✨

The Spark

Disney+ faced a common streaming service challenge: lapsed subscribers. Their goal was to reignite interest among those who had cancelled, using a retargeting strategy that would resonate emotionally and remind them of what they were missing.

The Idea

 Instead of focusing on pricing or content quantity, this campaign went straight for the heart. It aimed to rekindle the joy and nostalgia that Disney+ uniquely provides. The message? Subscribers weren't just missing out on shows; they were missing out on those timeless, magical moments that make Disney+ special.