The Spark

After years of pandemic restrictions, Google's 2022 Pride Parade held special significance. It wasn't just about celebrating the LGBTQ+ community; it was a joyous return to togetherness for everyone who had felt isolated during those trying times.

The Idea

 The campaign embraced the theme of "reconnection" on multiple levels. It celebrated reconnecting with our identities, reuniting as an LGBTQ+ community, and joyfully reconnecting as Google employees after a long period apart. The message? Pride 2022 was about celebrating love, resilience, and the power of belonging.

​

The Flex

Google's 2022 Pride Parade saw record-breaking participation, with millions of Googlers uniting in a vibrant celebration of love, diversity, and community.