The Spark

Indonesian mobile gamers level up their adventures at lightning speed but often leave their data protection shields down. Google Play Protect aims to change this by boosting awareness and offering real-time defences against cyber threats.

The Idea

 Teaming up with iconic heroes from Mobile Legends and Free Fire, we brought online security to life with action-packed scenarios, relatable humour, and one simple tip to level up all defences; Google Play Protect. We ditched the boring security lectures and went all-in on a social-first approach, blasting our message across YouTube, Meta, and TikTok.  

The Flex
A whopping 36 million views on YouTube (and counting!), proving that protecting oneself online CAN be as thrilling as any gaming victory.

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