Go anywhere
the hustle takes you 👽 

The Spark

Boring, bulky laptops are the enemy of the hustle! LG gram saw those heavy machines weighing people down and said, "Enough!" Their mission: create a laptop so lightweight and powerful, it becomes your ultimate hustle sidekick.

The Idea

 Forget just tech specs – this campaign celebrated the unstoppable spirit of go-getters everywhere. Think students juggling classes and side projects, entrepreneurs with a café as their office, or anyone who refuses to let their tech slow them down. LG gram's message? Whether your hustle is creative, career-driven, or totally off the beaten path, this laptop keeps up.