The Spark

LG HomeBrew aimed to revolutionize home brewing, making it accessible, customizable, and enjoyable for everyone. Their campaign highlighted the limitless possibilities of crafting your own beer, tailored to individual tastes and preferences.

The Idea

 The tagline "One Homebrew, Countless Experiences" (하나의 홈브루, 셀 수 없는 경험) captures the essence of the campaign. It's not just about the device; it's about the unique brews and personal enjoyment it unlocks. The main TVC and supporting KVs showcased diverse individuals savouring their homebrewed creations in ways that reflected their own style, all subtly woven together by the sleek presence of the LG HomeBrew itself.
 

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