The Spark

Maxis dropped a postpaid bombshell: a new phone for the unbelievable price of RM1! But let's face it, reading the terms and conditions requires A LOT of effort. Our mission was to communicate this deal in a way that's impossible to ignore.

The Idea

 Think of those classic "back in my day..." rants from older relatives. We turned that nostalgia into our secret weapon with "My Father's Grandfather Stories"! This cheeky video highlights the crazy cost of living differences between generations, ending with the jaw-dropping reveal of Maxis's modern-day deal.  

The Flex

Turns out, everyone loves a good bargain...and a little generational humour! The proof?

• YouTube Malaysia Awards 2020: Best Ad in Telecommunications (Gold)