Sometimes the best nights happen at home (with extra McNuggets) 😌

The Spark

From midnight snacks to doorstep feasts, food delivery apps are awesome. But with so many options, how does a newcomer like McDonald's McDelivery app get noticed? We knew we needed something as crave-worthy as a Big Mac to stand out from the crowd.

The Idea

Building on the success of our drive-thru antics, we embraced the unique quirks of home delivery. Imagine quick cuts of everyday folks in their element, and that burst of happiness when the McDelivery bag arrives. With the 'Can't come to us, we'll come to you!' spirit, we showcased the fun, relatable side of doorstep dining with a series of monthly videos infused with a cheeky Malaysian twist.  

The Flex

Turns out, everyone loves a little doorstep happiness! Our campaign nabbed some serious industry bling:

• Asia eCommerce Awards 2019:

  • Best eCommerce Campaign - Content Marketing (Silver)

  • Best eCommerce Campaign - Influencers (Gold)​