The Spark

Let's be real, drive-thrus are magnets for the wonderfully weird. Hungry folks roll in pajamas, pets become co-pilots... it's organized chaos that customers secretly love. McDonald's wanted a sales boost, and we knew just the angle: give those unsung drive-thru heroes their moment in the spotlight!

The Idea

 Cue our series of eight hilarious, bite-sized videos with a "just come as you are!" attitude. Every month, we unleashed a new over-the-top drive-thru encounter – you know, the kind that makes you giggle and crave a burger simultaneously. The beauty? Each video could seamlessly weave in the latest McDonald's specials.  

The Flex

This campaign wasn't just about the laughs (though there were plenty!). The fun struck a chord with audiences, and the industry took notice:
 

• Marketing Excellence Awards 2019: Excellence in Consumer Insights/Market Research (Gold)

• MDA Awards 2019: Best Use of Data 2019 (Gold)