The Spark

Durian season in Malaysia is chaos: the smell, the spikes, the die-hard fans...it's a lot! McDonald's saw an opportunity and dropped a bombshell: the D24 Durian McFlurry. Now, both durian lovers AND haters needed convincing.

The Idea

 Forget gloves and newspapers! We poked fun at the extremes durian fans go to, with exaggerated videos of people battling the King of Fruits. But each ended with a delicious twist: the D24 McFlurry offers that creamy durian goodness with zero mess and maximum convenience.