The Spark

Let's be real, some cafes charge an arm and a leg for coffee that looks like a science experiment. McCafe saw those hipster joints stealing the spotlight from younger coffee lovers and decided enough was enough! It was time to remind everyone that great coffee doesn't need a mermaid tail or a 10-minute brewing ritual.

The Idea

 Forget the fluff, McCafe launched the #simplygreatcoffee campaign! Think short, snappy videos celebrating the simple joy of a delicious, classic cup of joe – customized your way and without breaking the bank. It was a delicious way to say, "Hey, remember what good coffee's actually about?"