The Spark

2020: the year the world hit pause and Mother Nature finally got a breather. As things returned to 'normal', Natura recognized an opportunity to highlight its longstanding commitment to the environment. We wanted to connect with consumers who shared this growing desire for responsible, conscious choices.

The Idea

Enter our "Feel The Care" campaign, an invitation for consumers to connect with Natura's values. It centred on the brand's strong commitment to its 100% sustainable and transparent relationship with the Amazon rainforest. This wasn't just about selling skincare; it was about building a community around a shared belief in caring for ourselves and the planet.​