THE SPARK

THE SPARK

Switching telcos can be painful โ€“ hidden fees, spotty coverage, the works. U Mobile offered a better way: seamless home porting and great value. But how do we convey this in a way that matches the brand's fun personality? Enter our breakup-themed solution!

THE IDEA

THE IDEA

Forget boring telco jargon! We created the ultimate "Break-Up Care Pack" for ditching your old provider. Think cheeky welcome letters, tissues for 'tears of joy', even an elastic band to 'fling your ex-SIM away'. But it wasn't just laughs โ€“ the pack cleverly highlighted U Mobile's ease of switching and affordable plans.



CALL ME. BEEP ME.

CALL ME. BEEP ME.