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Breakup With Your Telco
U Mobile | 2017 | Copywriter
Break-Up Care Pack essentials:
Welcome Letter: Kickstart your happily-ever-after
Elastic Band: Flick your ex-SIM to a faraway place
Tissue Pack: Wipe away tears of joy (and a few real ones if your old telco was really that bad)
Handy Booklet: Know your new lover better
SIM Card: The star of the show
Bad relationships are like bad telcos 💔
– it's time to ditch 'em both.
The Spark
Switching telcos can be painful – hidden fees, spotty coverage, the works. U Mobile offered a better way: seamless home porting and great value. But how do we convey this in a way that matches the brand's fun personality? Enter our breakup-themed solution!
The Idea
Forget boring telco jargon! We created the ultimate "Break-Up Care Pack" for ditching your old provider. Think cheeky welcome letters, tissues for 'tears of joy', even an elastic band to 'fling your ex-SIM away'. But it wasn't just laughs – the pack cleverly highlighted U Mobile's ease of switching and affordable plans.
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