The Purpose

After the pandemic lockdown, L'Oréal wanted to drive sales in Malaysia by embracing conversational commerce and live-streaming. 

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The Idea

To host a 24-hour sale through an all-day virtual beauty festival. The festival took place via Facebook Live. In order to drive engagement and hype, I was tasked to create an exclusive Facebook page and craft postings months leading up to the event.

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The Virtual Beauty Festival embraced conversational commerce and provided a seamless purchase experience:

• Over 17,000 chats in 24 hours

• 2.6 million people reached

• 12% post engagement rate

• 4X increase in sales vs daily average

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The Flex
Asia eCommerce Awards 2020
Best use of Live Streaming and Marketing (Gold)
Best Retail/Shopper Agency (Bronze)

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